Explore sponsored placements around the guest experience. See where your creative can appear, how campaign review works, and what the reports can tell you. Available tools and upcoming work are explained below.
An example brief, not an active campaign or a claim about audience size, sales or return.
A spirits brand introduces its Paloma serve through an approved discovery placement. The creative identifies the sponsor and directs the guest to approved campaign information.
Venue participation, creative review and campaign approval come before activation. This example has no paid delivery behind it.
Where did it appear? Which campaign and dates do these events belong to? How many eligible impressions and taps were recorded? Were redemptions actually attributed?
Impressions are not orders. A redemption is not proof of incremental sales. When attribution is unavailable, show it as unavailable rather than presenting zero or a projected return as measured revenue.
Discuss your campaign objectiveA bar lets you in front of its guests exactly once. These constraints are enforced by the component that decides whether a placement serves at all, which is why we will happily print them on a page a buyer reads.
A sponsored placement may render on exactly three surfaces: the top of the venue discovery feed, the “while you wait” band on the order tracker, and the “presented by” byline under a venue header. The ordering menu body is deliberately absent. Nothing paid ever sits above or inside the path from tap to transaction, and a request for any other slot is refused rather than negotiated.
Every served placement carries a Sponsored label. There is no code path that returns one without it, which means there is no campaign, no price and no relationship that can buy its removal.
The number of placements a guest can see in a session falls as their drink count rises: two early in the session, one after a couple, then none. Advertising here informs a choice; it never pushes volume at somebody four drinks in.
Serving never meters an impression into a bill. You buy a placement for a period, the same way venues buy the platform. Your reporting still counts impressions and taps, because you should be able to see what you bought, but the counter is not the meter.
Placements sit around the ordering experience the bar is paying for, not on top of it. A venue that feels sold out of its own app stops running the app, and then there is no audience for anybody.
Impressions and taps are recorded as deduplicated, idempotent events against your campaign. Return on ad spend only appears when you tell us what a redemption is worth to you, because DrinkLync does not see your revenue and will not invent it.
Drag the drink count. This is the actual step function the placement router uses, not an illustration of one — it is a plain, auditable rule precisely so it can be shown to the people it protects and the people it limits.
The budget covers the whole session, not each screen. It never goes up as the night goes on, which is the property that makes it a guard rather than a setting.
Fresh session. A brand moment is fine here.
These are the same four the campaign builder offers inside the portal, so the catalog on this page and the catalog a buyer clicks cannot drift apart.
Capped at three sponsored slots per venue per night, targeted by venue list, tier and time of day. Self-serve in the campaign builder.
A brand-customised order flow: your ritual, your animation, your colours across the surrounding surface, and a custom thank-you at the end.
Opt-in only, to members at participating venues, targeted by venue, tier and behavioural segment. The cap is per guest, not per campaign.
Season-long sponsorship of the membership tier with category exclusivity, across every participating venue. Annual partnership, sales-assisted.
The lifecycle is an enforced state machine, not a status field somebody updates by hand: draft, pending approval, approved, scheduled or active, then paused, ended or exhausted. Nothing skips a step, including ours.
Pick your placement, pick a creative from the library, and watch the patron-facing preview render as you go. The builder shows a projected reach and return panel beside it, labelled as modelled on every field, and it shows nothing at all rather than a fabricated number when it has no basis for one.
Submitting moves the campaign into an approval queue. Creative that runs in somebody's bar in front of somebody's guests gets looked at by a person. This is a feature of the product, not a delay in it.
Once approved the campaign schedules or goes live against the venues and window you chose, and serving obeys the ancillary allow-list, the Sponsored label and the frequency budget on every single impression.
Every impression and every tap is recorded as an idempotent, receipt-verified event against your campaign, capped per guest per day so one person cannot inflate your numbers by reloading a screen. Your dashboard, insights, reach and ROI views read from that.
You can pause. A campaign that reaches its window ends. Budget caps and automatic pause-on-spend are built but not yet enforced end to end in the live portal — that one is upcoming, and until it lands your account contact watches the spend with you rather than us pretending a switch is flipped.
It is a projection, and it only appears when you supply what a redemption is worth to you. DrinkLync does not observe your revenue, so it cannot report your return — it can report what it saw and do your arithmetic. With no live campaign, the insights view is an honest empty state rather than a zero dressed as a measurement.
A brand seat is the account: attribution scope, campaign allowance and how many people from your side get a login. Placements are bought on top of it, at a flat fee for the period. No percentage of anything.
1 seat
3 seats
12 seats
The founder's line is that we should say which is which, so this section is as prominent as the sales copy above it.
The advertiser portal: dashboard, campaigns, audiences, insights, reach, return, assets and account. The self-serve campaign builder with placement picker, creative library and live patron preview. The enforced approval lifecycle. Deduplicated, idempotent impression and click recording. The internal approval and inventory queue on our side. The three-slot ancillary allow-list, the Sponsored label and the frequency budget, all enforced on every impression.
Audience segments wired directly into the campaign builder — the segment library exists and the builder exists, but “target with this segment” does not yet carry across. Budget caps enforced end to end with automatic pause on spend. Campaign reporting defaulting to live numbers: the real attribution path is built, and it is on behind a flag once a brand has attributed traffic, so a new account still sees clearly-labelled demo figures first. Warehouse-grade event storage for high volume.
Signing up creates a lead, not a live advertiser account. Somebody from DrinkLync converts it by hand, and there is no in-app card checkout for advertising — invoicing happens off-platform. If you want a campaign live this week, the fastest path is still a conversation, and pretending otherwise would only waste a form submission of yours.
We will come back with the venues you would actually reach, the placements available in that window, and a flat number. If the honest answer is “not yet, at your scale”, that is the answer you will get.
