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For advertisers

Reach people with a drink already on the way.

Explore sponsored placements around the customer experience. See where your creative can appear, how campaign review works, and what the reports can tell you. Available tools and upcoming work are explained below.

Create an advertiser accountPlacements and pricesTalk to us first
Flat placement fee, no CPM Always labelled Sponsored Never in the ordering path Fewer ads as the night goes on
See your numbers

What a month costs your brand.

Three questions. One flat monthly fee per venue, lower per venue when you group bars.

1. What do you sell?

Grouped bars pay 90% of list per venue from 5 bars and 80% from 10.

3. How many months?
Package

Per venue, per month

$1,500

List rate, Single. Billed monthly; the price you book at is locked for the whole run.

Each month$1,500 a month
Campaign total$4,500 for 3 months
ReachNot measured yet
  • Placement: Your brand on the menu header. At every bar you book.
  • Targeting: the nights and hours you choose, to customers already out and ordering.
  • Trade-up: when a customer picks a call spirit, the spirit picker can lead with yours (Premium exclusive, after review).
  • Sponsored spirit: your bottle named on the drinks it pours into.
  • Reporting: Live dashboard of views and customers reached, updated every night. Reported, never billed.
Get started

New to DrinkLync? Start small: one placement at one bar for one month, from $1,500. Every bar is the same flat monthly fee from the rate card.

Reach is reported once your campaign runs, never forecast; you pay the flat fee only. A delivery shortfall is a credit or an extension.

Build a measurable brand moment

Give every placement a business objective.

Introduce your signature serve where customers are discovering venues. Define the action you want, understand the cost of earning it, and use the evidence to decide where to invest next.

Sponsored · illustrative Paloma campaign

Turn a signature serve into a measurable test.

The objective: introduce a tequila brand’s Paloma to customers at participating venues and measure engagement with its approved campaign.

The plan: agree on venues, dates, creative and a defined redemption before launch. Compare placement views, taps and eligible attributed redemptions within that reporting window.

The decision: identify which venues earn attention, which creative deserves another test, and whether the cost per result supports another campaign.

Explore the example report
Illustrative economics · not live results

Know what a result is worth to your brand.

In the example below, $6,000 in campaign spend ÷ 120 attributed redemptions = $50 per redemption. That gives your team a concrete cost to compare with its own unit economics.

If each genuinely incremental conversion contributes $50 after product and fulfillment costs, you need 120 incremental conversions to cover that campaign spend. Attributed redemptions alone do not prove that break-even point was reached.

Set your success threshold before launch. Review attribution, refunds and contribution margin before deciding to renew or expand. All figures here are planning examples; campaign scope and pricing are confirmed separately.

Build your campaign business case
From exposure to evidence

Know what moved.
Know what to do next.

Compare placements, understand engagement and build a clear measurement plan. Keep recorded events, attributed outcomes and estimated value separate.

Campaign report preview

The weekend serve

Illustrative spirits campaign · 4 weeks · 3 example venues

Sample data · not live results
Recorded impressions
24,000
Placement views, not unique people
Recorded taps
960
4% of impressions
Attributed redemptions
120
12.5% of taps in this example
Example campaign spend
$6,000
Planning assumption, not a quote

Where engagement happens

Tap rate by example venue · taps ÷ impressions

Venue A
5%
Venue B
4%
Venue C
3%

Each venue: 8,000 impressions. Taps: 400, 320 and 240. Bars share a 0–5% scale.

See the numbers behind the preview

24,000 impressions = 8,000 per venue × 3 venues. 960 taps = 400 + 320 + 240. Tap rate = 960 ÷ 24,000 = 4%. Example redemptions = 120; redemption-to-tap ratio = 120 ÷ 960 = 12.5%. Effective cost per redemption = $2,400 ÷ 120 = $20, using a Category Leader month ($2,400) as the sample spend. These are illustrative totals, not a measured customer journey or production campaign.

01 · Delivery

Did the campaign reach its placements?

Review the campaign, date window, venue and placement alongside recorded impressions. Separate repeat views from unique reach; never treat one as the other.

02 · Engagement

Which creative earns a response?

Compare taps and tap rates on the same denominator. Use venue and time context to frame the next creative test, rather than choosing a winner from a tiny sample.

03 · Outcomes

What can you attribute?

Review eligible redemptions and their attribution rules. Where order attribution is available, reconcile it with completed orders and refunds. Missing attribution means unavailable, not zero.

Let's plan your campaign

Start with the outcome you want.

Prepare a short brief here. Your email app opens a draft for you to review and send to our team. No account or payment details needed.

No email app? Copy your brief and email help@drinklync.com. An enquiry does not book inventory or create an advertiser account; create your account to build a campaign. Already have access? Sign in to your advertiser workspace.

Make the value measurable

A campaign brief with a business case.

Agree on the objective, participating venues, reporting window and conversion definition before activation. Confirm which reports are available for your campaign during setup.

Reported, never billed.

You pay the flat package fee and nothing else. Reach, verified views, taps and attributed orders are reported in your dashboard so you can judge the campaign; none of them is an invoice line, and you are never charged per view.

Attributed orders are orders placed after a verified view. Attribution alone does not prove incremental sales, so the report labels it that way.

Bring us your next question.

  • Objective: awareness, engagement or a defined redemption.
  • Context: venues, dates, placement and approved creative.
  • Evidence: attribution window, data source and reporting cadence.
  • Decision: what would justify renewing, changing creative or expanding?
Plan a measurable campaign
Before the inventory

Four rules we wrote into the code, not the contract.

A bar lets you in front of its customers exactly once. These constraints are enforced by the component that decides whether a placement serves at all, which is why we will happily print them on a page a buyer reads.

Ancillary only

A sponsored placement may render on exactly three surfaces: the top of the venue discovery feed, the “while you wait” band on the order tracker, and the “presented by” byline under a venue header. The ordering menu body is deliberately absent. Nothing paid ever sits above or inside the path from tap to transaction, and a request for any other slot is refused rather than negotiated.

Always labelled

Every served placement carries a Sponsored label. There is no code path that returns one without it, which means there is no campaign, no price and no relationship that can buy its removal.

Drunk-proof frequency

The number of placements a customer can see in a session falls as their drink count rises: two early in the session, one after a couple, then none. Advertising here informs a choice; it never pushes volume at somebody four drinks in.

Flat fee, no CPM

Serving never meters an impression into a bill. You buy a placement for a period, the same way venues buy the platform. Your reporting still counts impressions and taps, because you should be able to see what you bought, but the counter is not the meter.

The venue keeps its floor

Placements sit around the ordering experience the bar is paying for, not on top of it. A venue that feels sold out of its own app stops running the app, and then there is no audience for anybody.

Measured, not modelled

Campaign reports distinguish impressions, taps and eligible redemptions. An assumed value per redemption produces an estimated value-to-spend ratio. Measured return on ad spend requires attributed revenue and verified campaign spend; unavailable data is identified clearly.

Try the guard

How many placements can one customer see tonight?

Drag the drink count. This is the actual step function the placement router uses, not an illustration of one — it is a plain, auditable rule precisely so it can be shown to the people it protects and the people it limits.

The budget covers the whole session, not each screen. It never goes up as the night goes on, which is the property that makes it a guard rather than a setting.

Sponsored placements allowed this session2
0 to 1 drinks2 placements
2 to 3 drinks1 placement
4 or more drinksNone

Fresh session. A brand moment is fine here.

What you can actually buy

Four units. Pick one to see what it is and how it is measured.

These are the same four the campaign builder offers inside the portal, so the catalog on this page and the catalog a buyer clicks cannot drift apart.

Branded Experience A 30 to 60 day
burst at a venue cohort

A brand-customised order flow: your ritual, your animation, your colours across the surrounding surface, and a custom thank-you at the end.

Coming: not yet bookable

Not a banner. A night that looks like you.

  • What you supplyCreative and a cohort. The builder previews the patron-facing result before anything is submitted, so you approve what a customer will actually see.
  • How it is measuredReach, engagement, completion rate, and order movement against the pre-campaign baseline for the same cohort.
  • Still ancillaryA branded experience dresses the room around the order. It never becomes a step the customer has to pass through to buy a drink.
Push Campaign One sponsored push
per customer, per week

Opt-in only, to members at participating venues, targeted by venue, tier and behavioural segment. The cap is per customer, not per campaign.

Coming: not yet bookable

The one channel we rate-limit hardest.

  • Opt-in, then cappedA customer who has not opted in is not reachable at any price, and one who has sees at most one sponsored push in seven days from anybody.
  • How it is measuredSends, opens, tap-through, and orders inside the attribution window.
  • Why the cap is the productA notification channel is worth something exactly as long as it is not worth much to abuse. The limit is what keeps the audience opted in.
Co-Branded Membership One anchor brand
per category, per season

Season-long sponsorship of the membership tier with category exclusivity, across every participating venue. Annual partnership, sales-assisted.

Available with our team

Your brand on every perk a member unlocks.

  • Category exclusivityOne anchor brand per category for the term. That is a deliberately small number of buyers, which is the whole point of it.
  • How it is measuredMember reach, perk redemptions, and category share movement across the term.
  • Handled by a personSeason-long and exclusive means a conversation, a term sheet and a named contact, not a checkout.
Your own portal

A campaign goes through five states, and you can see all of them.

The lifecycle is an enforced state machine, not a status field somebody updates by hand: draft, pending approval, approved, scheduled or active, then paused, ended or exhausted. Nothing skips a step, including ours.

1. Draft — build it yourself

Pick your placement, pick a creative from the library, and watch the patron-facing preview render as you go. The builder shows a projected reach and return panel beside it, labelled as modelled on every field, and it shows nothing at all rather than a fabricated number when it has no basis for one.

2. Pending approval — a human reads it

Submitting moves the campaign into an approval queue. Creative that runs in somebody's bar in front of somebody's customers gets looked at by a person. This is a feature of the product, not a delay in it.

3. Approved, then scheduled or active

Once approved the campaign schedules or goes live against the venues and window you chose, and serving obeys the ancillary allow-list, the Sponsored label and the frequency budget on every single impression.

4. Live — impressions and taps, deduplicated

Every impression and every tap is recorded as an idempotent, receipt-verified event against your campaign, capped per customer per day so one person cannot inflate your numbers by reloading a screen. Your dashboard, insights, reach and ROI views read from that.

5. Paused, ended or exhausted

You can pause. A campaign that reaches its window ends. Budget caps and automatic pause-on-spend are built but not yet enforced end to end in the live portal — that one is upcoming, and until it lands your account contact watches the spend with you rather than us pretending a switch is flipped.

What return on ad spend means here

It is a projection, and it only appears when you supply what a redemption is worth to you. DrinkLync does not observe your revenue, so it cannot report your return — it can report what it saw and do your arithmetic. With no live campaign, the insights view is an honest empty state rather than a zero dressed as a measurement.

Optional seats

Seats are optional. Here is what one costs.

Every package below is a flat monthly fee per venue, with no seat required. A seat is an optional monthly add-on: wider attribution, a bigger campaign allowance and more logins for your side. No percentage of anything.

Single
$800 /mo

1 seat

  • One spirit family attribution
  • Up to 3 active campaigns
  • Standard segment library
Build your campaign
MOST BRANDS
Category Leader
$2,400 /mo

3 seats

  • Full spirit category attribution
  • Unlimited campaigns
  • Custom segment builder
  • Premium placement slots
  • White-glove asset onboarding
Build your campaign
Conglomerate
$6,000 /mo

12 seats

  • Multi-category portfolio attribution
  • Unlimited campaigns and experiments
  • API access for warehouse ingestion
  • Dedicated CSM
Build your campaign
Packages

Good, better, best: how many moments you own.

Each step up adds a sponsored moment in a customer’s night. None of them buys more repeats of the same moment: every package runs under the same per-customer limits, and a customer several drinks in sees fewer sponsored units, then none.

Good · Single
$1,500 a venue a month · $1,350 from 5 bars, $1,200 from 10

Be seen at the bar. A flat monthly fee for every venue you book, from the rate card; grouped bars pay less per venue from 5 bars and again from 10. Billed monthly and locked when you book.

  • Header byline
  • Every campaign and its creative approved by a person before it runs
  • Verified impressions and reach for each campaign
  • Orders placed after a verified view, kept apart from orders that only matched your drinks
  • Live dashboard, read from the measurement store on every visit
Build your campaign
Better · Category Leader
$3,500 a venue a month · $3,150 from 5 bars, $2,800 from 10

Be there while the drink is made. A flat monthly fee for every venue you book, from the rate card; grouped bars pay less per venue from 5 bars and again from 10. Billed monthly and locked when you book.

  • Header byline
  • Order wait band
  • Every campaign and its creative approved by a person before it runs, plus white-glove asset onboarding
  • Everything in the tier below
  • The same figures scoped to one venue at a time
  • Live dashboard, read from the measurement store on every visit
Build your campaign
HIGHEST TOUCH
Best · highest touch · Conglomerate
$5,000 a venue a month · $4,500 from 5 bars, $4,000 from 10

Every sponsored moment we sell. A flat monthly fee for every venue you book, from the rate card; grouped bars pay less per venue from 5 bars and again from 10. Billed monthly and locked when you book.

  • Header byline
  • Order wait band
  • Discover spotlight
  • Every campaign and its creative approved by a person before it runs, plus a dedicated contact
  • Everything in the tier below
  • One report covering every surface the campaign runs on
  • Lift: how many more customers ordered your drink after seeing it than comparable customers who did not, with a credible interval, or not measured until the sample is large enough
  • Live dashboard, read from the measurement store on every visit
Build your campaign

See exactly where each one appears before you buy: the advertiser sandbox renders your image inside the real customer unit on a phone-sized screen. These are list prices; no brand has bought a placement yet, so reach reads “not measured” until a campaign runs. Reach and attributed drinks are reported, never billed; a delivery shortfall is a credit or an extension.

Plan with confidence

What you can do. How we help.

Start with available tools. Agree on the campaign scope before activation.

AVAILABLE TODAY

Build, preview, and review.

Choose placements, upload creative, preview the customer experience, and submit a campaign for approval. Review recorded impressions and taps in your advertiser workspace.

Your value: one place to manage the creative and evidence behind your next decision.

WITH OUR TEAM

A guided first campaign.

We review your request, confirm venue availability, arrange account access, and agree on reporting and invoicing. Sending the form does not launch an ad or charge your card.

Your next step: share your brand, budget, and intended audience.

ON THE ROADMAP

More control as you grow.

Planned improvements include audience segments in the campaign builder, automatic budget-based pausing, and reporting at greater scale.

Availability will be confirmed during setup. These features are not included as a promise in your current campaign.

Before you start

Advertising questions, answered.

What happens after I request access?

Our team reviews your brand and campaign needs, confirms available placements, and contacts you about next steps. The request creates an inquiry, not a live campaign.

Can I choose specific venues or cities?

Tell us where you want to run. We confirm participating venues, placement inventory, and dates before agreeing on a campaign.

What can I measure?

Recorded impressions and taps show delivery and engagement. Eligible attributed outcomes depend on the placement and attribution setup. Agree on the source, reporting window, and conversion definition before launch.

Is the calculator showing guaranteed ROI?

No. It estimates value using your assumptions. A redemption is not automatically advertiser revenue, and estimated value is not profit. Measured ROI needs incremental profit and all campaign costs.

Will submitting the form charge me?

No. We confirm scope and invoicing with you. No advertising card payment is collected on the request-access form.

Can I preview my creative before it runs?

Yes. The campaign builder includes a customer preview. Campaigns go through approval before activation.

Tell us the brand and the cities.

We will come back with the venues you would actually reach, the placements available in that window, and a flat number. If the honest answer is “not yet, at your scale”, that is the answer you will get.

Build your campaign help@drinklync.com